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Knowing Things is Hard

“So you know this search report, the one we’ve been basing business decisions on for three years? It wasn’t set up correctly.” The report my colleague was showing me was one that we had inherited and it had served as a significant influencer of...

How to Choose a Digital Marketing Agency: Part I

So you’ve got two proposals from two different digital marketing vendors. You have a sneaking suspicion that your decision should not be made solely on which one is cheapest. You want a vendor that is going to help you turn your precious marketing budget into a...