Anthony Ashley

Hi, I'm Anthony Ashley. I help Christian nonprofits and other mission-driven teams build compelling brands, develop winning marketing programs, eliminate technical debt, and solve strategic problems.

As a leader, I love developing talent, removing roadblocks, and empowering teams of self-starters.

Organizations I work with see dramatic growth in audience size, audience engagement, marketing ROI, and revenue.

Being real here: I think putting the meaning and heart back in marketing, brand, product development, vocation, just makes for happier people–colleagues and audiences–because no one likes nihilistic, soulless work and everyone loves a good story.

Core Competencies

I maintain a balance of strategic perspective and technical expertise with a wide range of experience.

Brand Strategy‍

How do we ascertain the set of perceptions of the business, its products, and services, which are held by all stakeholders both internal and external? How do we identify and close the gap between our aspirations and the reality experienced at various brand touch points?

Content Strategy‍

How do we use the right channels and media to consistently deliver value to our audience so they subscribe, grant trust, and are accessible and amenable when the next CTA is delivered? How do we go from "paycheck-to-paycheck" marketing to building marketing assets that provide compounding interest for the business?

Digital Strategy‍

How do we pursue our mission/vision while prioritizing customer experience and UX, communicating the brand with fidelity, understanding and paying down technical debt while simultaneously adapting to the modern technological landscape, and innovating product development/delivery with winsome marketing?

Experience

Compassion International - Senior Digital Marketer and Product Owner

• Grew revenues via the Compassion mobile app by 1 million dollars YOY
• Served simultaneously as both a Marketing team member and an IT Product Owner

Summit Ministries - Senior Marketer and IT

• Led in the creation of Summit's first brand strategy
• Led website redesign/rebuild, ESP migration, analytics strategy, content strategy
• Served as a marketer and IT expert and as an internal management consultant

Mast Strategy – Owner, Full Service Digital Marketing and Management Consulting

• Developed marketing strategies, calendars, and campaigns for businesses in a variety of industries including: nonprofits, manufacturing, retail, law firms, restaurant chains, real estate firms, services, finance, and more
• Content creation including video, blogs, white papers, and websites for businesses in a variety of industries
• Provided end-to-end marketing services including: UX strategy/research/architecture/design, print and digital advertising, web design/build/hosting, email marketing, SEO, content strategy and creation, ecommerce, analytics, etc.
• Provided management consulting services including: market research, brand strategy, executive leadership coaching, product strategy, etc.
• Managed a team of employees and contractors

Focus on the Family - Manager Content Strategy and UX

• Helped with strategy and design for the Daily Broadcast app which has brought in millions of dollars in revenue
• Led as manager of the UX and Content Strategy team, serving teams across the organization
• Hosted training workshops and 1:1 training across the organization on brand, strategy, analytics, and various digital competencies

Some of my mission-driven agency clients:

Springs Rescue Mission, Woodman Valley Chapel, Life Network

• Websites, analytics, ads, and content strategy, digital infrastructure, strategy, and content.

For Profit

I have worked with many for-profit businesses in various industries by providing a full suite of digital services, management consulting, brand strategy and design, marketing, and content creation. These experiences have helped me develop pattern recognition and grow as a problem-solver in complex conditions.

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