Content Marketing · Colorado Springs
Content people would miss if you stopped.
Overview
Content marketing services for nonprofits, ministries, and mission-driven businesses: a strategy built on what your audience actually needs, flagship pieces worth finding and sharing, and a publishing rhythm your team can keep. Based in Colorado Springs.
Book a Content Audit (opens in a new tab)Fewer, better pieces, and a system that keeps them coming.
The Content Dilemma
The pressure
Everyone says you need content. A blog, a newsletter, LinkedIn, video, maybe a podcast, and now AI search on top of it. So the team publishes something every week, mostly because it's Tuesday.
The confusion
Content marketing, content strategy, content creation, thought leadership: the industry uses them interchangeably. Most "content marketing services" turn out to be writing sold by the word, and nobody can tell you what any of it is supposed to accomplish.
The risk
A full calendar that nobody reads. A team worn down feeding the machine. AI-generated filler that makes you sound like everyone else and gives readers, and search engines, a reason to skip you. And no honest way to tell what's working.
The solution
Stop choosing between quality and quantity. Give every piece a clear job and a standard worth meeting, get it in front of the right people, and build a system that lets your team publish more without publishing worse.
Content is either a flyer or a landmark.
Most organizations treat content like flyers stapled to a telephone pole. Put up a new one every week, hope someone walks by, and replace it before anyone notices it's gone. Great content works like a landmark. People give directions by it, bring their friends to see it, and it's still doing its job years later.
Content marketing is the work of earning attention instead of renting it: pieces good enough that people seek them out, share them, and subscribe for more. That takes a clear audience, a point of view only you can offer, standards for how things get made, a plan for getting them seen, and honest measurement.
It also takes a team that can keep it going. Great content usually dies in the gap between the plan and the people who have to make it, so every strategy we build includes the workflow, roles, and cadence to run it.
PROCESS
How we work: Audit, Plan, Publish
Audit
1–2 weeks
We look at everything you've already published: what's being read, what's being found, and what's quietly costing you. We research what your audience is searching for and asking AI tools, and what your competitors already own. You get a plain-English report on what to keep, fix, merge, and retire.
Plan
2–4 weeks
We bring your team together, in person or over Zoom, and work out who you're for, what you know that nobody else does, and the handful of pillars worth building on. You leave with a content marketing strategy, a short list of flagship pieces, and a workflow your team can run without heroics.
Publish
Monthly
We help you make it, get it seen, and get better at it. Flagship pieces get the full treatment, everyday pieces get written to a standard, and each one is spun into the derivatives your channels need. Every month we look at what worked, cut what didn't, and adjust.
How we can help.
Content Audit
Get started: Content Audit (opens in a new tab)starting at$2,900
For organizations publishing steadily without knowing what it's doing for them, or about to start and wanting to aim first.
- An inventory of what you've published across site, email, and social, and how each piece is performing
- Audience and search-demand research, including what Google and AI tools surface for your topics
- A review of the content your competitors and peers already own
- A written report on what to keep, fix, merge, and retire, plus a walkthrough call
Nonprofit pricing available.
Content Marketing Strategy
Get started: Content Marketing Strategy (opens in a new tab)starting at$5,300
For teams ready to stop guessing and publish with a purpose. Price scales with team size and how many channels you run.
- A minimum of two 3-hour workshop sessions, in person or over Zoom (in person is better)
- Audience Portraits and the questions your audience is actually asking
- Your content mission, point of view, and three to five content pillars
- Formats, channels, and a site-first distribution plan where one piece becomes many
- Two or three flagship concepts, ready to brief
- Workflow, roles, and a cadence your team can sustain, plus a measurement plan
Nonprofit pricing available.
Flagship Content
Get started: Flagship Content (opens in a new tab)starting at$6,500
For organizations that want one piece that does the work of fifty: research reports, interactive guides, long-form scrollytelling, or produced video.
- Concept, research, and interviews
- Writing, design, and production with the right specialists for the format
- Built to be found in search and cited by AI tools
- A launch and distribution plan, plus the derivatives for each channel
Nonprofit pricing available.
Content Engine
Get started: Content Engine (opens in a new tab)starting at$1,500per month (3-month minimum)
For teams that want an editor and strategist in their corner every month.
- Monthly editorial planning and a standing review call
- Writing your pieces, and editing any your team drafts, to a consistent standard
- Repurposing each pillar piece for email, LinkedIn, and other channels
- Monthly reporting on what's working, with recommendations to cut, refresh, or double down
Nonprofit pricing available.
“Mast's expertise and attention to detail brought my website and branding to the next level. Anthony is that rare consultant who is able to see a project through from its highest-level strategy all the way down to the nuts and bolts of smaller tasks. He has a great eye for UX, and you can tell he brings years of experience and insight to his solutions. A true craftsman.”
Joshjoshuaskaggs.com“I can’t recommend Anthony highly enough. He’s professional, extremely knowledgeable, and thorough, and he brings real care and integrity to his work. He did an excellent job improving our business website and took the time to explain what he changed and why. I had complete confidence in him throughout the process. He’s someone you can trust to give honest advice, pay attention to the details, and take your business seriously.”
Hunter HopkinsHopkins Pro ServicesMast Strategy was awesome to work with! They didn't just help us design a great website... They helped us craft our digital strategy, clarify our goals, and develop an approach that aligned with our organization's vision and purpose. Throughout the process, Mast brought creativity, thoughtful insights, and practical solutions to the entire experience, all while being incredibly responsive, communicative, and efficient...If you're looking for a company that can help you think bigger, sharpen your strategy, and turn your vision into something impactful, I can't recommend Mast Strategy enough! I highly recommend.
CoreyWellspring UMCAnthony is a rare kind of strategist. He listens first. He takes the time to understand what you’re actually trying to accomplish. Then he takes the complicated thoughts you bring him and turns them into a clear, useful understanding of who your company is and what it’s about. What sets Mast Strategy apart is that the work is meant to be used. This isn’t a document that goes in a drawer and never gets seen again. It’s something you can put to work right away. If you need clarity on your company’s identity and direction, and you want something you’ll actually use, I’d recommend Anthony without hesitation.
ToddTrellis AdvisingQuality you can keep up.
Worth seeking out.
Every piece passes one test: would anyone miss it if it disappeared?
Human at the core.
Written by people who know the subject. AI can help with the legwork, never the thinking.
Findable.
Built for search and AI answers from the outline up, not patched on after.
Built to travel.
One pillar piece becomes the newsletter, the LinkedIn posts, and the talk.
Measured honestly.
We track subscribers, inquiries, and gifts, not likes and impressions.
Sustainable.
A cadence your team can keep for years, not a sprint that ends in burnout.
Our commitments
What you can count on.
- We'll do what's best for your business. If you should publish less, we'll tell you. We won't sell you work you don't need.
- You'll actually enjoy the process. Good content work is rigorous, and it doesn't have to be onerous.
- Plain-English reporting. Every report says what we found, what it means, and what to do next.
- You own what we make. The content, the accounts, the templates, and the data are yours.
What we won't do.
- We won't sell content by the word.
- We won't fill your calendar with AI filler or chase volume for its own sake.
- We won't report vanity metrics as if they were results.
- We don't promise anything will go viral. We promise to make things worth sharing and give them every chance.
Who we work with
For good people doing good work.
Nonprofits doing more with less
Your stories are your best asset, and your communications team is probably one or two people. We help you tell fewer stories, better, to the donors and volunteers who need to hear them.
Colorado Springs businesses that want a real partner
Local expertise, in-person workshops, and someone who knows what your customers in this city actually search for.
Values-driven businesses, anywhere in the U.S.
If you'd rather earn trust than buy attention, we'll help you build the content that does it.
FAQ
Everything you need to know before starting
What are content marketing services?
Content marketing services help an organization earn attention by publishing things people actually want: articles, guides, newsletters, video, and research. At Mast that means strategy first, then helping you make and distribute fewer, better pieces, then measuring what they do.
What's the difference between content marketing and content strategy?
Content marketing is about earning attention, trust, and subscribers with content worth sharing. Content strategy is the broader discipline of planning, governing, and maintaining all of an organization's content. Our content marketing work includes the parts of content strategy your team needs to run it.
What is a content marketing strategy?
It's a plan for who you're publishing for, what you'll say that nobody else can, which formats and channels you'll use, and how you'll know it's working. A good one also says what you'll stop doing.
Do you write the content, or do we?
We do. Your team brings the expertise and the stories; we interview, research, write, and edit, and bring in the right specialists for design, video, and other production.
How much does content marketing cost?
Starting prices: Content Audit $2,900, Content Marketing Strategy $5,300, Flagship Content $6,500, and Content Engine $1,500 a month with a three-month minimum. Nonprofit pricing is available.
How long does content marketing take to work?
Expect early signals within a few months and meaningful results in six to twelve. Search and AI visibility compound slowly; a strong flagship piece can move faster, especially with a good launch.
Will content help us show up in Google and AI search?
Yes, when it's built for it. We plan around what your audience searches for and asks AI tools, and structure every piece so it can be found and cited.
Do you use AI to write content?
Not to write it. We use AI for research and legwork, but the thinking, writing, and judgment come from people who know the subject.
What is flagship content?
One exceptional piece, like an original research report, an interactive guide, or a long-form story with photography and video, that earns links, shares, and subscribers for years. It's the opposite of a weekly post written to fill a slot.
How do you measure content marketing?
By what it does for your mission and your bottom line: subscribers, inquiries, donations, sales, and the search and AI visibility that feed them. Likes and impressions are context, not results.
Do you offer nonprofit pricing?
Yes. Every offer has nonprofit pricing available.
Do you work with organizations outside Colorado Springs?
Yes. We're based in Colorado Springs and work with organizations across the U.S., over Zoom and in person when travel makes sense.
Take the first step
Find out what your content is actually doing.
Most teams are surprised by the audit: what's quietly working, what nobody reads, and what their audience was looking for all along. Start there, and you'll know exactly what to make next.