SEO & AI Search · Colorado Springs
Make sure your name comes up.
Overview
SEO and AI search optimization for nonprofits, ministries, and mission-driven businesses. We make sure the right people find you on Google, in local results, and in the answers ChatGPT, Gemini, and Perplexity give. Based in Colorado Springs.
Book a free search consult (opens in a new tab)A free 30-minute call. We'll look at how you show up today and scope an audit if it makes sense.
Real fundamentals, honest tracking, and no tricks.
The Search Dilemma
The pressure
Your next donor, customer, or hire is asking a search box who to trust. More and more often, that search box is an AI that answers in a paragraph and names two or three organizations. If you're not one of them, someone else is.
The confusion
SEO, local SEO, GEO, AEO, LLM SEO, AI search optimization. Half the industry says SEO is dead, and the other half is selling a new acronym every quarter. Nobody explains what actually gets an organization found.
The risk
A monthly retainer for reports nobody understands. Backlink schemes and AI-written filler that can get you penalized. Listings with three different addresses and phone numbers. And no idea whether ChatGPT knows you exist.
The solution
Be the clearest, most credible answer everywhere people look. That means a site search engines can read, consistent information across the web, content worth quoting, and honest tracking across Google and AI tools.
Search is word of mouth at scale.
When someone asks a friend who to call, you want your name to come up. Search is that same question, asked millions of times a day. Now a growing share of it goes to an AI that answers like a well-read friend: confidently, briefly, and with only a few names.
The acronyms change, but what earns a recommendation hasn't. Search engines and AI tools both reward organizations that are easy to understand, consistently described, trusted by others, and genuinely useful. AI search builds on SEO; it doesn't replace it.
So we start with the fundamentals and make them excellent: a fast, readable site, accurate listings everywhere, reviews and mentions that build trust, and content shaped to answer the questions your audience is really asking.
PROCESS
How we work: Audit, Fix, Grow
Audit
1–2 weeks
We check how search engines and AI tools see you today: your site's technical health, your listings and reviews, the searches you show up for, and what ChatGPT, Gemini, Perplexity, and Google's AI Overviews say when someone asks about what you do. You get a plain-English report and a prioritized list of fixes.
Fix
2–6 weeks
We fix the foundations first: technical issues, structured data, Google Business Profile and directory listings, and the pages that should be answering your audience's questions but aren't. Most organizations see the biggest gains here.
Grow
Monthly
We build on it month by month: new content shaped to be found and cited, steady review and mention building, and tracking across Google and the major AI tools, so you can see exactly where you're showing up and where you're not.
How we can help.
Search & AI Visibility Audit
Get started: Search & AI Visibility Audit (opens in a new tab)starting at$2,900
For organizations that want to know how findable they really are, on Google and in AI answers, before spending anything on fixes.
- A technical SEO review of your site: speed, indexing, structure, and structured data
- A check of your Google Business Profile, directory listings, and reviews
- Research on what your audience searches for and which of those searches you show up in
- An AI visibility baseline: what ChatGPT, Gemini, Perplexity, and Google's AI Overviews say about you and your competitors
- A written report with a prioritized fix list, plus a walkthrough call
Nonprofit pricing available.
Local Search Foundations
Get started: Local Search Foundations (opens in a new tab)starting at$2,400
For organizations that serve a city or region and need to show up when people nearby search.
- Google Business Profile setup or cleanup, plus Bing and Apple listings
- Consistent name, address, and phone across the directories that matter for you
- Local structured data and location pages where they make sense
- A simple, ethical review-request system your team can run
Nonprofit pricing available.
Technical SEO & Site Migrations
Get started: Technical SEO & Site Migrations (opens in a new tab)Custom quote
For organizations rebuilding or moving their site and unwilling to lose the search traffic they've earned.
- A pre-launch audit and URL map with redirects
- Structured data, sitemaps, and Search Console set up correctly
- Speed and accessibility fixes that help people and search engines alike
- Post-launch monitoring to catch drops before they cost you
Nonprofit pricing available.
Search Growth System
Get started: Search Growth System (opens in a new tab)starting at$1,500per month
For organizations ready to grow their visibility month after month. Three-month minimum.
- Monthly tracking across Google and the major AI tools
- Ongoing technical fixes and structured data updates
- New and refreshed pages shaped to be found and cited
- Review and mention building, plus monthly plain-English reporting
Nonprofit pricing available.
“Mast's expertise and attention to detail brought my website and branding to the next level. Anthony is that rare consultant who is able to see a project through from its highest-level strategy all the way down to the nuts and bolts of smaller tasks. He has a great eye for UX, and you can tell he brings years of experience and insight to his solutions. A true craftsman.”
Joshjoshuaskaggs.com“I can’t recommend Anthony highly enough. He’s professional, extremely knowledgeable, and thorough, and he brings real care and integrity to his work. He did an excellent job improving our business website and took the time to explain what he changed and why. I had complete confidence in him throughout the process. He’s someone you can trust to give honest advice, pay attention to the details, and take your business seriously.”
Hunter HopkinsHopkins Pro ServicesMast Strategy was awesome to work with! They didn't just help us design a great website... They helped us craft our digital strategy, clarify our goals, and develop an approach that aligned with our organization's vision and purpose. Throughout the process, Mast brought creativity, thoughtful insights, and practical solutions to the entire experience, all while being incredibly responsive, communicative, and efficient...If you're looking for a company that can help you think bigger, sharpen your strategy, and turn your vision into something impactful, I can't recommend Mast Strategy enough! I highly recommend.
CoreyWellspring UMCAnthony is a rare kind of strategist. He listens first. He takes the time to understand what you’re actually trying to accomplish. Then he takes the complicated thoughts you bring him and turns them into a clear, useful understanding of who your company is and what it’s about. What sets Mast Strategy apart is that the work is meant to be used. This isn’t a document that goes in a drawer and never gets seen again. It’s something you can put to work right away. If you need clarity on your company’s identity and direction, and you want something you’ll actually use, I’d recommend Anthony without hesitation.
ToddTrellis AdvisingNo tricks. Just the fundamentals, done right.
Readable.
A fast, well-structured site that search engines and AI tools can understand without guessing.
Consistent.
The same name, address, hours, and story everywhere you're listed, so nobody gets confused, human or machine.
Credible.
Real reviews, earned mentions, and links from organizations people already trust.
Answer-shaped.
Pages built around the questions your audience actually asks, written clearly enough to quote.
Clean.
No link schemes, no keyword stuffing, no AI filler. Nothing that could get you penalized next year.
Tracked honestly.
We show you where you appear on Google and in AI answers, and where you don't.
Our commitments
What you can count on.
- We'll do what's best for your business. If your site doesn't need a rebuild to rank, we'll say so.
- Honest timelines. Some fixes show results in weeks; most search growth takes months. We'll tell you which is which.
- Plain-English reporting. Every report says what we found, what it means, and what to do next.
- You own everything. Your Google Business Profile, Search Console, analytics, and listings stay in your name.
What we won't do.
- We won't promise you the #1 spot. Nobody honest can.
- We won't buy links, stuff keywords, or publish AI filler.
- We won't lock you into a long contract to keep you around.
- We won't sell you a new acronym. We'll explain what actually moves the needle and why.
Who we work with
For good people doing good work.
Nonprofits doing more with less
Donors, volunteers, and the people you serve all start with a search. We make sure they find you, and find accurate information when they do.
Colorado Springs businesses that want a real partner
When someone nearby searches for what you do, you should be in the map, the results, and the AI answer. We know this market and can meet in person.
Values-driven businesses, anywhere in the U.S.
If you'd rather earn visibility than game it, we'll build the kind that lasts.
FAQ
Everything you need to know before starting
What are SEO services?
SEO (search engine optimization) services help the right people find you when they search. That includes fixing how your site is built, keeping your listings accurate, earning reviews and mentions, and creating pages that answer real questions. Today it also includes making sure AI tools describe you accurately.
What are GEO, AEO, and AI search optimization?
They're different names for the same goal: getting recommended in AI-generated answers. Generative engine optimization (GEO) refers to tools like ChatGPT, Gemini, and Perplexity. Answer engine optimization (AEO) covers any tool that answers directly instead of listing links, including Google's AI Overviews. You'll also hear LLM SEO. We call it AI search optimization, and we do all of it as part of SEO.
Is SEO dead now that people use ChatGPT?
No. AI tools lean heavily on the same signals search engines do, and many search the web before they answer. Strong SEO is the foundation of AI visibility, not a competitor to it.
How do I get ChatGPT to recommend my business?
Make it easy for AI tools to understand and trust you: clear pages about what you do and who you serve, consistent listings, genuine reviews, and mentions on sites they already rely on. Our audit shows what AI tools say about you today and what to change.
Do you do local SEO and Google Business Profile?
Yes. For most Colorado Springs organizations, local search is the fastest win: your Google Business Profile, map results, and consistent listings across the web.
How much do SEO services cost?
Audits start at $2,900 and Local Search Foundations at $2,400. Technical SEO and site migrations are quoted by scope, and the Search Growth System starts at $1,500 a month. Nonprofit pricing is available.
How long does SEO take?
Technical and listing fixes can show results in weeks. Steady growth in rankings and AI visibility usually takes three to six months, and compounds from there.
Can you guarantee a #1 ranking?
No, and be wary of anyone who does. We promise to do the work that gives you the best chance, show our reasoning, and report honestly on results.
Do we need a new website to rank?
Usually not. Most sites need fixes, not a rebuild. If yours truly needs one, our Website & UX service can help, and we'll protect the search traffic you've already earned.
How do you track AI visibility?
We run the questions your audience asks through the major AI tools on a regular schedule and record whether you're mentioned, how you're described, and which sources they cite.
Do you offer nonprofit pricing?
Yes. Every offer has nonprofit pricing available.
Do you work with organizations outside Colorado Springs?
Yes. We're based in Colorado Springs and work with organizations across the U.S., over Zoom and in person when travel makes sense.
Take the first step
Find out what Google and AI say about you.
Most organizations have never asked ChatGPT who to call for what they do. Book a free 30-minute call and we'll look together: what Google and AI tools say about you, what you want to be found for, and whether an audit is the right next step.