Email Deliverability & Marketing · Colorado Springs
Email that actually reaches the inbox.
Overview
Deliverability repair, email system setup, and list growth for nonprofits, ministries, and mission-driven businesses. Based in Colorado Springs.
Book an Email Deliverability Audit (opens in a new tab)Every account, domain, and list stays in your name. We never lock you in.
The Email Dilemma
The pressure
Your email is the most direct line to donors and customers, and it may no longer be reaching them.
The confusion
Your platform says "delivered" but a donor says they never got it, and nobody explains what's broken or what to fix first.
The risk
Appeals landing in spam, a blacklisted domain, a list nobody is sure is clean, a vendor who left with the logins, and a board asking why giving is down.
The solution
You don't need more email. You need email that works, set up by someone who tells you what to fix first and hands you the keys.
Email works when it treats people as people.
They asked to hear from you, and you earn the right to stay in their inbox. A quality email program is also what mailbox providers reward.
Three things set us apart:
1. We do both halves. Most agencies write campaigns and assume the plumbing works. Most deliverability specialists fix the plumbing and stop there. We build the technical foundation and the strategy on top of it, so the two never work against each other.
2. We never buy lists or chase tricks. Healthy lists, clear consent, and messages worth opening are the only durable path to the inbox. If a tactic would put your domain at risk, we'll say so.
3. You own everything. Your domain, DNS, email platform account, list, templates, and reports are in your name from day one. We document what we did and why, so you can hire us, hire someone else, or run it yourself.
PROCESS
How we work: Diagnose, Build, Steward
Diagnose
1-2 weeks
We check how your email actually performs: authentication records, domain and sending reputation, list health, tracking, and where messages land at the major mailbox providers. You get a plain-English report with a prioritized fix list.
Build
2-4 weeks
We repair what's broken or set up what's missing: email hosting, domain authentication, DNS, your email platform, signup forms, tracking, and a careful warm-up for any new sending setup. Everything is documented and handed over.
Steward
Ongoing
We run and improve the program with you: list growth, ongoing strategy, a campaign calendar, analytics, and monthly evaluation. For a specific goal with a deadline, add a Campaign Design project. We watch deliverability as we go, so problems get caught early.
How we can help.
Email Deliverability Audit
Get started: Email Deliverability Audit (opens in a new tab)starting at$2,900
For anyone whose emails land in spam, or who isn't sure where they land.
- Authentication and DNS review (SPF, DKIM, DMARC) for every domain and platform that sends on your behalf
- Sending reputation, blocklist, and inbox-placement checks
- List health and consent review
- Tracking and analytics review
- A written report with a prioritized fix list, and a 45-minute walkthrough call
If you hire us for the fixes, the audit fee is credited toward further work
_Nonprofit pricing available._
Email System Setup
Get started: Email System Setup (opens in a new tab)starting at$4,200
For new organizations, new domains, or anyone moving platforms.
- Email hosting and internal email (Google Workspace, Microsoft 365, Zoho, or the tool of your choice), configured securely
- Domain authentication and DNS cleanup, with the DNS account in your name
- Email platform selection and setup (we are platform-agnostic), including forms and list import
- Tracking and analytics foundations
- Warm-up plan for any new sending domain
- A handover document: logins, records, and what was configured and why
For outbound sending infrastructure for B2B teams see our Outbound section below. Quoted separately.
Nonprofit pricing available.
Email Growth System
Get started: Email Growth System (opens in a new tab)starting at$1,500per month (3-month minimum)
For organizations that want email to grow, not just work.
- List growth: signup placement, lead magnets, and sustainable acquisition, with no purchased lists
- Email strategy and a rolling campaign calendar
- Monthly analytics review and evaluation, with deliverability monitored throughout
- A monthly strategy call
_Nonprofit pricing available._
Campaign Design
Get started: Campaign Design (opens in a new tab)starting at$3,200
For organizations with a specific goal and a deadline: year-end giving, a fundraiser or event, a product launch, a volunteer or membership drive.
- Goal, audience, and segment definition
- Campaign strategy and message arc
- Email sequence and send calendar
- Copy direction and drafts for every email
- Build and testing in your email platform, with tracking and segmentation
- A pre-launch deliverability check and launch-day support
- A results review with what to repeat next time
Works as a standalone project or alongside an Email Growth System. If your sending foundation isn't ready, we'll say so and start with the audit, because a great campaign sent from a damaged domain doesn't reach anyone.
_Nonprofit pricing available._
Have a more specific project in mind? Let us know and we'll craft the perfect service package for your needs.
“Mast's expertise and attention to detail brought my website and branding to the next level. Anthony is that rare consultant who is able to see a project through from its highest-level strategy all the way down to the nuts and bolts of smaller tasks. He has a great eye for UX, and you can tell he brings years of experience and insight to his solutions. A true craftsman.”
Joshjoshuaskaggs.com“I can’t recommend Anthony highly enough. He’s professional, extremely knowledgeable, and thorough, and he brings real care and integrity to his work. He did an excellent job improving our business website and took the time to explain what he changed and why. I had complete confidence in him throughout the process. He’s someone you can trust to give honest advice, pay attention to the details, and take your business seriously.”
Hunter HopkinsHopkins Pro ServicesMast Strategy was awesome to work with! They didn't just help us design a great website... They helped us craft our digital strategy, clarify our goals, and develop an approach that aligned with our organization's vision and purpose. Throughout the process, Mast brought creativity, thoughtful insights, and practical solutions to the entire experience, all while being incredibly responsive, communicative, and efficient...If you're looking for a company that can help you think bigger, sharpen your strategy, and turn your vision into something impactful, I can't recommend Mast Strategy enough! I highly recommend.
CoreyWellspring UMCAnthony is a rare kind of strategist. He listens first. He takes the time to understand what you’re actually trying to accomplish. Then he takes the complicated thoughts you bring him and turns them into a clear, useful understanding of who your company is and what it’s about. What sets Mast Strategy apart is that the work is meant to be used. This isn’t a document that goes in a drawer and never gets seen again. It’s something you can put to work right away. If you need clarity on your company’s identity and direction, and you want something you’ll actually use, I’d recommend Anthony without hesitation.
ToddTrellis AdvisingOur commitments
What you can count on.
- You own it all. Domain, DNS, email platform account, list, templates, and data are registered in your name. We never hold your list or your logins hostage.
- Plain-English reporting. Every report says what we found, what it means, and what to do next, with no unexplained acronyms.
- Creativity + technicals on lockdown. A strong pairing of technical prowess, strategic insight, and creative energy.
What we won't do.
- No lock-in to us. Everything we build is documented. You can take it to another provider at any time, and we'll help you hand it off. Some email platforms require their own contracts, so we tell you the term, cost, and exit terms before you sign, and we never steer you toward a platform for our benefit.
- No purchased or scraped lists. Ever, for any client.
- We don't promise inbox placement. No honest provider can, because mailbox providers make that call. We promise to find and fix every cause within our control, and to show our evidence.
Who we work with
For good people doing good work.
Nonprofits and ministries.
Donor and supporter email is often your most reliable channel and your least maintained. We make sure appeals, newsletters, and receipts reach the people who gave, with a setup your staff or volunteers can run.
Colorado Springs small businesses.
Your invoices, quotes, and follow-ups need to land, and your own business email shouldn't land in spam. We fix the setup once and show you how to keep it healthy.
Values-driven businesses nationally.
If you care how you treat your customers, email should show it. We build programs that respect your audience and still grow the list.
Outbound
Reaching new people by email? Check the fit first.
For some B2B companies, outbound email is a sound way to start conversations. For nonprofits asking for donations, it almost never is. Before we build anything, we'll tell you honestly whether outbound fits your offer and audience.
If it does, we set up the infrastructure properly: separate sending domains so your main domain stays safe, authenticated mailboxes, careful warm-up, and your sending tool configured to current mailbox-provider rules. Quoted separately as an add-on to Email System Setup.
FAQ
Everything you need to know before starting
Why are my emails going to spam?
Usually one of four things: missing or misconfigured authentication, a weak or brand-new sending reputation, a list with many inactive or unwilling recipients, or content and links that look suspicious to filters. The audit identifies which of these applies to you.
What are SPF, DKIM, and DMARC, and do I need them?
They are three records in your domain's DNS that prove your email really comes from you. SPF lists who may send for you, DKIM adds a tamper-proof signature, and DMARC tells receivers what to do when a message fails. You need them. These records help your email setup remain secure and avoid getting sent to spam.
How can I tell where my emails actually land?
Your platform's "delivered" number only means the message was accepted. We test inbox placement across the major providers and review complaint and bounce data, so you see what recipients see.
Can you guarantee my emails will reach the inbox?
No, and be wary of anyone who does. Mailbox providers decide. We guarantee that we'll find and fix every cause within our control and show our evidence.
How long does it take to fix?
Technical fixes often take days. Rebuilding a damaged sending reputation takes weeks of steady, healthy sending. We'll give you a realistic estimate after the audit.
Which email platform should we use? Can we keep ours?
We're platform-agnostic. If your current platform fits your size and budget, we'll keep it and configure it properly. If it doesn't, we'll explain why and what a move would cost. Some platforms require annual contracts, so we'll flag the term and exit costs before you sign.
Which tools do you work with?
Whatever you use. We're platform-agnostic, and we'll recommend changes only when they would help.
Our list is old. Can we still use it?
Often, carefully. We review how people joined, how long ago, and how they've engaged, then recommend what to keep, what to re-confirm, and what to retire. We won't have you mass-email a cold list.
Why does the Email Growth System have a three-month minimum?
Email results compound slowly. In the first month we’re mostly learning your list and your audience, tightening deliverability, and getting signup forms and a campaign calendar running. The second month is where we can see what’s working and adjust. By the third, you have enough data to tell real patterns from noise. A shorter commitment would mean you pay for the setup work and leave before the benefit shows up. After the first three months, the engagement continues month to month for as long as it’s useful to you. Everything stays in your name the whole time, so there’s no lock-in.
If you’d rather start smaller, an Email Deliverability Audit is a good first step.
Who owns the accounts and data?
You do: your domain, DNS, platform account, and list stay in your name from day one.
Do you offer nonprofit pricing?
Yes. Nonprofit pricing is available; ask when you book.
Do you work with organizations outside Colorado Springs?
Yes. We work with owners and organizations nationwide by video, and we're glad to travel for workshops.
Take the first step
Find out where your email really lands.
Book an Email Deliverability Audit and get a plain-English report, a prioritized fix list, and a walkthrough call. Not sure where to start? Book a free 30-minute discovery call instead.